Operations Overview · micro view
Response is 2.43%, above benchmark. Handoffs lag.
Sep 1 – Sep 16
WHAT THIS ISThe run-the-operation view: every stage of the seller funnel, this month, with the handoffs to Luther at the end.
WHAT SONAR IS DOINGReconciling mail, responses, calls and CRM stages every 5 minutes, and flagging the step that is leaking.
WHY IT MATTERSOnly 56% of qualified sellers reach Luther within 48 hours. Closing that gap is worth about 2 more contracts a month.
Mail delivered
4,860
▲ 18% MoM
Seller responses
118
2.43% · bench 0.5–2%
Qualified
41
34.7% of responses
Handed to Huggins
23
56% of qualified · bench 70%
Offers by Luther
9
17 appointments · avg 68.5% of ARV
Under contract
4
$286K projected spread
Seller funnel · this monthStage counts; right = step conversion vs PIE benchmark1 step below bench
Responses by channel · 12 weeks
QR and personal pages now bring more responses than calls. Wave B added 31% more responses in one week.
Leads that are stucksorted by days idle
| Owner of record | State | Next action | ||
|---|---|---|---|---|
| Estate of R. Kittredge | Qualified 3 days ago · not handed off | Send deal packet to Luther | ||
| Castellano Family Trust | Offer sent 5 days ago · no reply | Human follow-up call | ||
| R. Whitlock | Asked for a call "after the 20th" | Scheduled Sep 21, 10:00 | ||
| Ashworth Holdings LLC | Title shows a second lien | Request payoff before offer | ||
| M. Quintero | Responded by QR; no phone given | Mail follow-up card |
Speed to first human reply
Median 3 min 40 s. 61% of sellers hear from a person within 5 minutes.
Cycle 38 healthGATE 14/14
Clerk postingsHourly
Court indexesPerson-reached
Tax rollsSep 14
Appraisal rollsSep 16
City code & permitsHourly
Listings & auctionsDaily